Details of my Books


Finance for the Non Financial Manager



12th January 2016



ISBN: 978-87-403-1204-1


128 pages and all supporting Excel and other files are free to download



This book has been written for junior, middle and senior managers who do not work in accounting or finance but who need to know what happens in accounting and finance! By the end of the book, you will


Be able to distinguish between and use the three major financial statements


Income Statement

Balance Sheet

Cash Flow Statement


Carry out an analysis of financial data using a variety of techniques, including ratio analysis

Carry out a qualitative analysis of financial and non financial data

Review the annual report and accounts of organisations, including the notes of explanation found in those reports

Identify trends and strategies contained in financial and non financial data and reports




Building the Accounting Picture


The Bookkeeping and Accounting Cycle

Bookkeeping Processes


Identifying a Bookkeeping Transaction

The Concepts of Accounting


Building Financial Statements

Case Study: David Tasker

David Tasker Guidance and Templates


Business Analysis

Credit Analysis

Equity Analysis

Business Activities

Planning Activities

Financing Activities

Operating Activities


Correlation and Correlation Matrices


Excel: CORREL(array_1,array_2)

Data Analysis ToolPak Add-In


Technical and Fundamental Analysis


Financial Statements: basic analysis

Financial Statements Reflect Business Activities

The Financial Ratio Analysis of Organisations


Financial Statements Analysis: in detail

1 Comparative financial statement analysis

2 Common Size Financial Statement Analysis

Creating Common Size Statements

3 Ratio analysis

4 Cash Flow Analysis

5 Valuation


Benchmarking of Financial and Non Financial Performance

Key Performance Indicators

Management Models That Have a Profound Impact on KPIs

Balanced Scorecard

Beyond Budgeting Management Model

Converting Reports from Information Memorandums to Decision Based Reports



Review Annual Report and Accounts

Non Financial Data

Reviewing the Annual Report for Evidence of Trends and Strategies

Identify trends and strategies contained in financial and non financial data and reports


Duncan Williamson 12th January 2106